#MummaSaysNo
Empowering Healthier Choices
The #MummaSaysNo initiative is a mission to safeguard the well being of our little ones by shedding light on the detrimental impact of synthetic colorants. At the heart of our campaign lies a deep commitment to empower parents with knowledge that allows them to make informed choices for the health of their children. Synthetic colorants, omnipresent in candies, packaged foods, cakes, and various treats as well as medicines, have become an integral part of our children's diets. However, our #MummaSaysNo movement seeks to challenge this norm, urging parents to reconsider the choices they make for their little ones' nutrition.
Driven by a passion for creating a healthier future, Cipla's #MummaSaysNo initiative isn't just about raising awareness; it's a call to action to pledge to choose Safe Edible Colorants in food and medicine.